A welcome return for kids’ camps
The challenges and set-backs of the past year have certainly taken their toll on sport and activity providers and kids camps. While 2020 provided a harsh reminder that we can never fully know what’s around the corner there is certainly a sense of new, albeit cautious, optimism that better times are upon the horizon.
Increased numbers of vaccinations and lower infection rates are paving the way for a roadmap back to some form of normality as the summer months approach. In the days and weeks ahead, we’re likely to see schools reopening on a wider scale, the first returns of grass roots sport and the ability to gather in higher numbers.
And the tentative prospect, if the trends remain positive, of a summer without restriction.
A surge in demand for fun and activity?
Following so many months of staying indoors, unable to play with friends, to socialise, play sports or generally do the things they enjoy, it would be fair to assume that there will be a swell of desire among to kids to be able to get stuck into some form of activity or other once able to do so.
As well as that, however, there’s certain to be demand from parents and guardians to get their kids back into some form of structure, and to get them out of the house and active in the world once again.
As parents up and down the land will attest, one of the toughest aspects of the lockdown months has been to witness the denial of activity, play and social engagement in their kids lives. And the added challenge that comes from trying to bridge that gap by finding new ways to entertain and educate within the confines of home.
On the back of a prolonged spell of such inactivity, it’s reasonable to assume that demand for activities is going to be high.
Making it easy to take bookings and manage your camps
If you’re running kids clubs, activity days or summer camps, you’re going to want to make sure that parents know what you offer and are able to search, select and book their places with ease.
Of course, this is important for the customer and their experience of using your services. Which in turn is good for your business now and in the future. Get it right this time, and you have a better chance of welcoming them back next time, and the time after that.
Make the process a chore, make your customers jump through hoops and all a bit of a time-consuming hassle, and they’ll soon be looking elsewhere to send their kids in the holidays.
At thinkBooker we’ve been working with providers of camps and activities for years to ensure that they can showcase the quality of their services, delivering a message of fun, fulfilment and safety, while making it super easy for parents to find what they want and make a booking in minutes.
Freeing time for your team to focus on the activities and the business
Getting your booking process right is not just about providing a good customer experience, however. With a system that automates bookings and allows you to simply manage your camps, then you have a platform to let you run your business in the most efficient way possible.
The time of your team is precious in the busy season, especially when demand is going to be high. Why spend all your time on the phone, playing email tennis with customers or compiling and updating registers when you have a system that can do it for you?
You want to stand out from the crowded crowd when marketing your camps and activities. Which means that you want your staff to be focused on activities that grow the business, while letting your technology do the more mundane tasks of running it.
Saving time and making money while sun is hopefully shining
Your booking system helps you make your camps and activities both visually appealing online and on social, while at the same time instantly accessible. Exactly what the modern consumer is looking for and expects to find when searching online.
If they can spend a couple of minutes on their lunchbreak booking places onto your camps, then you are doing something right. It’s a classic way to increase your bookings and maximise your revenue and ensure those crucial holiday seasons are as lucrative as they ought to be.
And if you can achieve that without burdening your team with endless admin, hours of spreadsheets and complicated queries, then they will be focused on delivering the very best experience for each kid that comes to your camp.
Happy staff, happy kids, happy parents means more bookings, more loyalty and more profit.
Are you ready?
We know the challenges faced by activity providers, kids camps and sports clubs to get the service right. To not only make it easy for parents to book, but also to assure them that their kids will be safe, looked after and, of course, enjoying themselves.
If you’d like to follow in the footsteps of organisations like Active Day Camps and Premiership Rugby and invest in a booking and camps management system that saves you time, helps you grow and provides a scalable long-term platform for growth, then we’d love to hear from you.
At thinkBooker, we specialise in online booking systems for training courses, classes, activities and events – optimised for efficiency, growth and ongoing client satisfaction.