Engaging Day Out at Fanalyse 2017
There are certainly worse places to spend your working day than the Principality Stadium in Cardiff. Having already hosted the Champions League Final, World Championship Speedway, Justin Bieber, Robbie Williams, and Coldplay, the iconic stadium in the heart of the city played host to the Fanalyse 2017 summit.
And thinkBooker were delighted to be in attendance as one of the Gold Partners at the event.
What is Fanalyse?
Based in Cardiff, Fanalyse is a ‘fan business network’ – an organisation created to allow those on the business, commercial, and marketing side of the sports industry to share ideas and information, relating to the ongoing engagement with fans.
Fan engagement is, as you might imagine, a big deal for sports clubs, teams, and governing bodies. Fans are the lifeblood of any sport, and the more you can attract, the more your sport, or your team has the capacity to thrive.
Fanalyse, through their website, social media activity, summits and network events, provide a powerful platform for some of the more high-profile influencers to learn from the good practice of others, and to get to grips with new innovation and technology that’ll help drive new fans, and participants to their brand.
Technology such as thinkBooker.
High Quality Speakers – Exceptional Expertise
The quality of the key note speakers and expert panels was exceptional, with a recurring theme throughout the day of utilising the best of cutting-edge digital technology to enhance, rather than replace, the human touch when it comes to fans experience, both on match days and with the sport in general.
Speakers included WRU Chairman, and ex-British Lion, Gareth Davies, and Michael McCullough, CMO at NBA Franchise Miami Heat – offering a particularly colourful and insightful look at how Miami ‘Bring the Heat’ with their match day experiences and engagement in the community.
Then there was Alan Hamer, who relayed the amazing work and preparation that went into the wonderful delivery of the Champions League Festival in Cardiff.
Participation Leading to Engagement
It was a theme we would have further endorsed throughout the day. A superb speech on the introduction of AI that delivers laser-accurate data, presented by Jacob Lauesen, highlighted the importance of getting young fans playing in becoming life-long consumers.
It’s a drum we continue to beat at thinkBooker. Young people want to play first, be fans second. Using digital and mobile technology to make the pathway to play for their clubs as easy as possible, as we offer through our sports booking system, can lead to more young players becoming long-term fans.
The player of today = the season ticket holder of tomorrow.
And the point that our MD Gareth Rees Jones re-iterated as he took to the stage offering insight into the importance of getting young fans playing sport, to create the fans (and superstars) of tomorrow.
A great event, at a great venue, packed with great, insightful experts in their field.
And we were exceptionally pleased to have played a part.
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