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22 December 2017 / by Gareth Hill


Merry Christmas from thinkBooker

And so, as John and Yoko might say, this is Christmas.

The time to don the dodgy jumpers, and eat our body weight in mince pies and Quality Street (the tubs are definitely getting smaller!). To listen to the same old songs on a continuous month-long loop and watch the old classics on the TV.

And, as the year draws to an end, it’s a chance to reflect on what a busy, exciting, and progressive 12 months it’s been for thinkBooker and for the online booking landscape as a whole.

Award Recognition

It’s always nice to receive a pat on the back, a kind testimonial, or a nod of commendation for your efforts and your products. So, it was with great delight that we accepted the Best Emerging Technology Prize at the Wales Online Digital Awards back in the summer.


Welcoming New Clients on Board

2017 saw us work with a raft of new clients, as well as expanding the service offering to those with whom we’ve worked over the last few years.

This has included some well-known names across a range of different industries, including the Welsh Rugby Union (WRU), Cardiff Airport, Stubbers Adventure Camps, and luxury London fashion boutique Browns (owned by global retailer FARFETCH).


New Versatility

With these, and our other clients new and existing, the versatility of the thinkBooker system has grown exponentially beyond its humble origins.

What started out in 2011 as a relatively simple system to allow sports clubs to book players onto their courses and camps has now expanded into a system that can be applied across multiple sectors, accommodating even the most complex requirements.

From providing a solution to manage capacity and membership schemes at an airport executive lounge to the streamlined mobile booking of a meeting room across multiple locations in London.


From improving user experience and accessibility when booking a rugby camp, to forming an integral part of the customer journey, brand identity and in-store scheduling for high-end personal shopping.

Changing Technological Landscape

As it has been for much of the century so far, the past year has seen technology progress with continuing speed. In relation to booking systems these advancements have led to an increase in customer expectation about what a booking system should be delivering.

Automation that increases the ease of the customer journey and improves productivity in the office, capturing and analysing data at ever more granular levels, delivering personalised service to cater to the high value placed in experience, and ensuring that customers are exposed to the brand identity at every touchpoint are all elements that have come very much to the fore in the past 12 months, as they undoubtedly will in the year ahead.

And so…

All that remains for us to say, as the clock ticks down on another year, is to wish you all a very Merry Christmas, and New Year that’s packed with new bookings and new opportunities to grow.





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