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Fulham FC

Boosting Booking Productivity with thinkBooker.


The Intro

Our relationship with Fulham FC goes back to 2013, when thinkBooker was selected as the preferred option via a competitive tender process.

London’s oldest professional club has a long history of engagement with its local community, based largely around the Fulham FC Foundation, range of soccer schools and camps for children


Their Aims were to modernise:

  • Client management
  • Internal operations
  • Their booking procedures


Our Challenge

  1. To develop a website and integrated booking system which would allow parents to book their kids onto courses quickly and easily.
  2. To bring greater efficiency to the administrative side of the business. The time spent carrying out essential, but often laborious, admin tasks being a drain on resocurces and placing limitations on their productivity.
  3. To increase opportunities to deliver effective marketing and communications to existing and prospective customers, with particular focus on re-booking opportunities in the future.


The Work


The first phase of the project saw us develop a website for the Foundation, ensuring that brand identity with Fulham FC was kept consistent and that the site was easily navigable for parents and other visitors to find the information needed.

The Work

Customer Data

Incorporating the CRM database, thinkCRM, provided Fulham FC with the facility to store customer information, emails, and call-logs. This provided a powerful resource for the club’s marketing strategy, allowing them to analyse booking trends and set suitable pricing points.

The Work


Integrating thinkBooker into the website, provided Fulham with an online booking system that lived within the site, meaning consistent branding throughout the booking journey.

The ability for customers to book and pay for their required course ahead of any requests for more thorough personal information, delivered a much simpler, faster, and modern booking process than the manual system previously employed.


Fulham FC
"thinkBooker is an excellent system which makes the booking process quick and easy for our customers and cuts down the amount of admin work that our team has to carry out. UpriseVSI is also very quick to respond to any support requests" Sam Windridge
Head of Commercial & Fundraising, Fulham Football Club Foundation