Well, as the title says, if you’re running training courses, either internally or in a training business, here’s a few things that your course management system can help you achieve more of.
If you’re running courses, then it sort of stands to reason that you need people to actually attend them; otherwise, you know, what’s the point?
Making sure that you can maximise attendance on your courses is vital for any training team; whether that’s to ensure training and development quotas are met, or to maximise the commercial value of the course itself.
As you know, any seat that remains empty, adds to the cost of running the course.
Making it as simple and pain-free as possible for delegates to book a place on a course should be a priority aim for your course management system. Providing an effective and easy to use online booking process that can be accessed anytime of the day helps remove the ‘faff’ of registering for a course, encouraging more sign-ups and less empty seats.
More Loyal Customers
Well, it stands to reason that if you have more bookings, then you have more customers, doesn’t it?
Yes, up to a point.
However, to solidify your place in your industry and to grow your training business, it needs to run a little deeper than that. You also need to grow a customer-base that are going to stick around for the long-term.
Customer retention is the foundation of any successful business. As we’ve explored before, loyal customers are more likely to spend more, and certainly offer more profitability.
And cost less to the business.
If you’re providing a training service to clients, then course management is as important as course quality, if you want to build a long-term relationship.
- Do your clients have an account they can access?
- How easy is it for them to bulk add delegates onto a course?
- Can they track delegates progress or training history?
- Are they kept suitably informed through booking confirmations, reminders and updates?
- Can they track how much they’re spending?
Give your clients a service and tools that offer value and save them time, and your customers are less likely to have their heads turned towards your rivals.
Again, if you’re able to encourage more delegates to book onto your course then you’re already taking strides to improve the revenue streams into your business.
But with an effective course management system, that needn’t be the limit of your revenue growth ambition.
With the right tools in place, you should be able to maximise revenue opportunities through your booking journey and with targeted marketing into the future.
This might be from adding items to your online booking journey. For instance, if you’re running a sports course, do you have merchandise that clients could purchase along with their booking? Or, can corporate training delegates purchase access to additional support or materials to help their development?
There’s also the ‘Amazon’ method to consider. You know the line: “People who booked this course, also booked these courses”.
Yes, that one.
Also, let’s not forget the fact that your course management system should be the source of a powerful and insight-packed customer database.
A database of clients ripe for future marketing activity.
With a seamless link into your CRM and digital marketing platform, you have a ready-made audience to whom you can personalise your offerings, keeping them engaged and spending more.
More Satisfaction and Happiness
Yes, I know this might sound a bit ‘New Age’, but it would be foolish to dismiss the power and value that satisfaction and happiness can have on your business.
On the client side, it’s obvious – as Simon & Garfunkel sang, you need to keep the customer satisfied. Because if you do, they will remain as customers.
But what about your own team and staff?
If you’re deploying a course management system that’s not only easy to use, but actually offers the tools that makes the job easier, less laborious and allows them to focus on tasks that actually values their skillset, then they are going to be happier in their daily work.
And happier staff means more productive work, which invariably leads to better growth and profit. Plus, it creates a better ‘employer brand’, reducing the costs of high staff turnover and encouraging the future recruitment of high-quality candidates.
The processes and tools you use in your course management system underpin the ability that your organisation has to be successful in your field. It should be the platform to help your team flourish and work productively, while creating opportunities for more revenue, more client retention and long-term sustainable growth.
At thinkBooker, we specialise in online booking systems for training courses, classes, activities and events – optimised for efficiency, growth and ongoing client satisfaction.