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11 January 2019 / by Gareth Hill

 

The Multi-Channel Booking System

A question that occasionally crops up when installing an online booking system into a business is:

“But what about our customers who prefer to speak with us directly?”

The simple answer, if you are implementing thinkBooker, is that all customers are accommodated – regardless of the channel they wish to engage with you.

Your customers will connect with you across online and offline channels

Having an online booking system does not, and should not cut off the ability for your customers to get in touch with you by phone, by email or in person, if applicable.

Our own day-to-day experiences at work and in our personal lives will tell us clearly that our engagement with businesses and organisations are not confined to isolated channels. As consumers we get in touch with companies by a whole manner of means, including the phone, website, email or across social media platforms (how many times have you seen someone publicly message a company on Twitter?).

multichannel booking system

Multiple Bookings, Multiple Channels, One Booking System

While it’s very much an online booking system, thinkBooker as a solution has been designed to quickly and easily take bookings from each of these different channels.

Website

A user-friendly booking journey, designed to match your existing website, easily navigated and accessible via desktop, tablet and mobile device.

Phone / Call Centre

The booking manager within thinkBooker means that, should a customer call, you can simply find their details (if they have booked before) and quickly take the booking on their behalf.

If they are new customers, then you have a simple online form to capture their details with bookings instantly confirmed in the system.

Confirmations emails are triggered automatically at the completion of the booking, in exactly the same way that it does via the online journey.

In Person

Whether taking bookings for your facilities, training courses or consultancies, it’s likely that you have sales people operating in client-facing situations in the field.

How much of a sales tool is it to be able to instantly view availability and take your customer’s booking as you are with them, rather than having to ‘get back to them’ with available dates and other information.

Make the sale, get the confirmation and even take the payment, there and then.

An online booking system closes the loop for your customers

Implementing an online booking system shouldn’t be seen wholly as a replacement for other ways of taking bookings, but extending your reach to ensure that your customers can get what they want through the channel and means that THEY want.

Learn more about how your booking system should be helping you maximise your profitable customer engagements by downloading our white paper below.

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5 Steps to a Better Booking System

Download our latest white paper: 5 Steps to a Better Booking System for our guide to maximising revenue and efficiency.

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