Founded in 2016, Active Day Camps (ADC) provides inclusive and specialist activities for children aged 3–12, in both term-time and school holidays.
The company’s mission is to provide inspiring and exciting activities that children look forward to and remember.
Bookings and online activity had previously been via an existing self-designed website and an off-the-shelf ecommerce platform. While this had served a purpose in the formative years of the company, there had been a realisation, as the business had grown, that there were inefficiencies in the system that needed to be addressed.
This included looking at improvements in the booking management processes, with an inordinate amount of time being spent compiling registers, gathering required information and putting together meaningful reports.
In addition, it was identified that customer experience could be improved through a modernised website and a booking journey that would be quick, easy and accessible for customers on any device, at any time of the day.