thinkBooker Short-Listed for Best E-commerce at WalesOnline Digital Awards 2018

Following our success at the 2017 Wales Online Digital Awards, winning the Best Emerging Technology category, we’re delighted to announce that our online booking and scheduling system, thinkBooker, has been named as a finalist in the Best E-commerce category for 2018.

Building on its Legacy

It’s been a year of continued progress for thinkBooker. Building on past successes in the sporting arena (with Fulham FC, England Sports Group and the Jacksonville Jaguars), the past 12 months has seen us deliver a new rugby camps booking system for the Welsh Rugby Union as well as a pitch and room booking system for the FAW Trust and a bespoke CRM and internal booking system for Dragons Rugby, from the Pro 14 league.

An image depicting the new rugby camps booking system we developed for the Welsh Rugby Union.

Finding New Opportunity

However, it’s in the spreading of its technical wings into new verticals that has been at the heart of thinkBooker’s growth throughout 2017 and into 2018.

Applying the core features of responsive UX and design, seamless booking journeys, CRM and an array of management tools and automated processes, thinkBooker has demonstrated its versatility to deliver solutions for a variety of clients and sectors, including:

  • Cardiff Airport – Online booking for clients and agents to manage capacity in their executive lounges
  • London Meeting Rooms – Online bookings for corporate room and venue hire at locations across Central London
  • RMS – Further development of the staff scheduling system
  • Dyfed Menswear – Appointment booking system together with an ecommerce website (coming soon)
  • Farfetch – Booking and scheduling for personal shopping experiences at renowned luxury boutique Browns in Mayfair, on behalf of global retail giant Farfetch.

Customer Experience, Efficiency and Omnichannel Solutions

As the boundary between online and offline grows ever more blurred, the journey to point of sale will often see a customer move between different channels in both the physical and digital realms.

The thinkBooker solution allows clients to manage these multi-channel journeys so that they deliver a perfect experience across every platform.

This might be the provision of a fast, simple online booking process that leads the client to point of sale and confirmation quickly via any digital device. Alternately, it might be a means to personalise a journey from online to instore, ensuring brand consistency and exceptional customer experience at every touchpoint.

By automating the management of these bookings and transactions, such as online payments, automated communication and reporting tools, clients are able to free up admin time and re-focus towards business development, customer relations and brand loyalty activities.   

Gareth Rees Jones, thinkBooker Managing Director

“We’re delighted that thinkBooker has been shortlisted in the e-commerce category at the WalesOnline Digital Awards, recognising its capacity at delivering operational efficiency and exceptional customer experience in an increasingly omnichannel environment.

“Winning the Best Emerging Technology prize in 2017 was a great platform to elevate thinkBooker to the next level in terms of new opportunities and sectors, and over the past twelve months we’ve seen an amazing evolution of the system’s functionality and some extremely exciting new projects with some really high-profile brands.”

At thinkBooker, we specialise in online booking systems for training courses, classes, activities and events – optimised for efficiency, growth and ongoing client satisfaction.

Browse the site to learn more about course booking systems, sports booking systems, event booking systems and more, or get in touch directly to find out how we can help you.


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